{"id":24121,"date":"2014-10-31T17:38:46","date_gmt":"2014-10-31T15:38:46","guid":{"rendered":"http:\/\/juverdeanu.ro\/blog\/?p=24121"},"modified":"2014-10-31T17:39:15","modified_gmt":"2014-10-31T15:39:15","slug":"agentia-de-publicitate-nu-este-un-aprozar","status":"publish","type":"post","link":"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar","title":{"rendered":"Agen\u021bia de publicitate nu este un aprozar"},"content":{"rendered":"<p>\u00cen urm\u0103 cu trei ani, c\u00e2nd am pornit activitatea la <a href=\"http:\/\/advertica.ro\" target=\"_blank\">Advertica<\/a>, eram con\u0219tient c\u0103 pia\u021ba local\u0103 nu este educat\u0103 \u0219i c\u0103 oamenii vor \u00een\u021belege greu obiectul nostru de activitate. E greu s\u0103 mergi la cineva, s\u0103-i explici c\u0103 are nevoie de un site pentru a-\u0219i promova afacerea, c\u0103 social media se m\u0103n\u00e2nc\u0103 doar cu un branding de calitate, iar \u00a0propunerile noastre vin cu cele mai bune inten\u021bii.<\/p>\n<p>Poate p\u0103rea surprinz\u0103tor, dar <strong>este \u00een interesul nostru ca afacerea clientului s\u0103 prospere<\/strong>.<\/p>\n<p><a href=\"http:\/\/juverdeanu.ro\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_202533685.jpg\"><img loading=\"lazy\" class=\"aligncenter size-single-thumbnail wp-image-24123\" src=\"http:\/\/juverdeanu.ro\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_202533685-636x310.jpg\" alt=\"shutterstock_202533685\" width=\"636\" height=\"310\" \/><\/a><\/p>\n<h3>\u201eSunt dulci strugurii? Pot s\u0103 gust?\u201d<\/h3>\n<p>De fiecare dat\u0103 c\u00e2nd am prezentat o ofert\u0103 unui client, am pus la cale o \u00eentreag\u0103 strategie prin care s\u0103-i dovedim poten\u021bialul. O parte a \u00een\u021beles, a mers pe m\u00e2na noastr\u0103 \u0219i am devenit colaboratori de lung\u0103 durat\u0103. O alt\u0103 parte, \u00eens\u0103, a v\u0103zut o oportunitate de a primi consultan\u021b\u0103 gratuit\u0103. Cererile de ofert\u0103 s-au transformat \u00een interviuri, iar interviurile au devenit mici ciupituri de informa\u021bii. Nu e tocmai u\u0219or s\u0103-i dai cu flit unui poten\u021bial client, dar nici nu po\u021bi oferi consultan\u021b\u0103 gratuit\u0103 pe termen lung.<\/p>\n<h3>\u201eD\u0103-mi un\u00a0cartof \u0219i, dac\u0103 iese\u00a0bor\u0219ul, cump\u0103r un sac\u201d<\/h3>\n<p>Sau clientul care promite colabor\u0103ri pe termen lung. Rareori se leag\u0103 o astfel de \u00een\u021belegere, iar agen\u021bia pierde timp \u0219i bani pentru \u201ea-\u0219i m\u0103ri portofoliul\u201d. A fost o gre\u0219eal\u0103 de \u00eencep\u0103tor pe care am comis-o \u0219i pe care \u00eencerc\u0103m s\u0103 n-o repet\u0103m. \u00cen timp, am \u00eenv\u0103\u021bat c\u0103 cele mai bune recomand\u0103ri nu vin de la clien\u021bii c\u0103rora le-ai f\u0103cut reduceri, ci de la cei\u00a0care \u0219tiu s\u0103 aprecieze pre\u021bul corect pentru efortul depus. \u00cen spatele unui serviciu st\u0103 experien\u021ba, studiul \u0219i calitatea, elemente pe care clientul le observ\u0103 la finalul\u00a0contractului.<\/p>\n<h3>\u201e\u00cemi plac merele, d\u0103-mi o ton\u0103\u201d<\/h3>\n<p>Executarea unui serviciu necesit\u0103 o descriere complex\u0103 din partea clientului dar \u0219i o oarecare maleabilitate (viziunea lui\u00a0trebuie filtrat\u0103 prin\u00a0tehnic\u0103 pentru ca solicitarea s\u0103 poat\u0103 fi rezolvat\u0103). Nu se pot face cai verzi pe pere\u021bi \u0219i exist\u0103 standarde care trebuie respectate (formatul A4 nu poate fi p\u0103trat). Acest lucru nu \u00eenseamn\u0103 c\u0103 beneficiarul trebuie s\u0103 te \u00eencarce cu mai multe preten\u021bii dec\u00e2t \u00eei permite contractul, dar trebuie s\u0103 \u00een\u021beleag\u0103 c\u0103 te pl\u0103te\u0219te ca s\u0103-i explici \u0219i s\u0103 faci ceea ce el nu poate. Consultan\u021ba trebuie inclus\u0103.<\/p>\n<h3>\u201eP\u0103i cartofi am \u0219i eu la \u021bar\u0103, de ce s\u0103 iau de la tine?\u201d<\/h3>\n<p>Cel mai mult \u00eei destest pe cei care-mi spun mie cum s\u0103-mi fac meseria, de\u0219i ei nu au habar despre ce este vorba. At\u00e2t timp c\u00e2t am un portofoliu \u00een spate, este clar c\u0103 am \u0219i experien\u021ba necesar\u0103. Clientul, sceptic din fire, are impresia c\u0103 atunci c\u00e2nd nu recomand o modificare, \u00eenseamn\u0103 c\u0103 nu m\u0103 pricep sau c\u0103-mi este lene \u0219i \u00eencepe s\u0103 caute pe google ca s\u0103 m\u0103 \u00eenve\u021be. \u00cen realitate, schimbarea pe care el o dore\u0219te este absurd\u0103 (Comic Sans pe un afi\u0219 sau muzic\u0103 pe fundalul unui site) \u0219i \u00eencerc s\u0103-i argumentez refuzul. Uneori se prinde, alteori cedez \u0219i refuz doar s\u0103 pun lucrarea \u00een portofoliu. Nu merit\u0103.<\/p>\n<h3>Clientul nostru, <del>st\u0103p\u00e2nul<\/del> partenerul nostru<\/h3>\n<p>A nu avea interes pentru munc\u0103, \u00eenseamn\u0103 a nu fi pl\u0103tit. Nu po\u021bi accepta un proiect, dac\u0103 nu ai de g\u00e2nd s\u0103 lucrezi la el.<\/p>\n<p>Este\u00a0greu s\u0103 educi o pia\u021b\u0103 \u0219i s\u0103 convingi lumea c\u0103 sintagma \u201eclientul nostru, st\u0103p\u00e2nul nostru\u201d nu se refer\u0103 la sclavagism, ci la un parteneriat.\u00a0Astfel, au trecut 3 ani \u00een care cifra noastr\u0103 de afaceri a fost \u00een cre\u0219tere \u0219i nu cred c\u0103 a fost vorba de hazard. Progres\u0103m.<\/p>\n<p>Foto: <a href=\"http:\/\/www.shutterstock.com\/gallery-695935p1.html?cr=00&#038;pl=edit-00\">imagIN.gr photography<\/a> \/ <a href=\"http:\/\/www.shutterstock.com\/editorial?cr=00&#038;pl=edit-00\">Shutterstock.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen urm\u0103 cu trei ani, c\u00e2nd am pornit activitatea la Advertica, eram con\u0219tient c\u0103 pia\u021ba local\u0103 nu este educat\u0103 \u0219i c\u0103 oamenii vor \u00een\u021belege greu obiectul nostru de activitate. E greu s\u0103 mergi la cineva, s\u0103-i explici c\u0103 are nevoie de un site pentru a-\u0219i promova afacerea, c\u0103 social media se m\u0103n\u00e2nc\u0103 doar cu un&hellip; <a class=\"more-link\" href=\"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar\">Continu\u0103 lectura <span class=\"screen-reader-text\">Agen\u021bia de publicitate nu este un aprozar<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[272],"tags":[1870],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agen\u021bia de publicitate nu este un aprozar - Cristi Juverdeanu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agen\u021bia de publicitate nu este un aprozar - Cristi Juverdeanu\" \/>\n<meta property=\"og:description\" content=\"\u00cen urm\u0103 cu trei ani, c\u00e2nd am pornit activitatea la Advertica, eram con\u0219tient c\u0103 pia\u021ba local\u0103 nu este educat\u0103 \u0219i c\u0103 oamenii vor \u00een\u021belege greu obiectul nostru de activitate. E greu s\u0103 mergi la cineva, s\u0103-i explici c\u0103 are nevoie de un site pentru a-\u0219i promova afacerea, c\u0103 social media se m\u0103n\u00e2nc\u0103 doar cu un&hellip; Continu\u0103 lectura Agen\u021bia de publicitate nu este un aprozar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar\" \/>\n<meta property=\"og:site_name\" content=\"Cristi Juverdeanu\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-31T15:38:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-31T15:39:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/juverdeanu.ro\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_202533685-636x310.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristi Juverdeanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/#website\",\"url\":\"https:\/\/juverdeanu.ro\/blog\/\",\"name\":\"Cristi Juverdeanu\",\"description\":\"F\\u0103c\\u0103tor de site-uri \\u0219i desf\\u0103c\\u0103tor de calculatoare.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/juverdeanu.ro\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"http:\/\/juverdeanu.ro\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_202533685-636x310.jpg\",\"contentUrl\":\"http:\/\/juverdeanu.ro\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_202533685-636x310.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar#webpage\",\"url\":\"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar\",\"name\":\"Agen\\u021bia de publicitate nu este un aprozar - Cristi Juverdeanu\",\"isPartOf\":{\"@id\":\"https:\/\/juverdeanu.ro\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar#primaryimage\"},\"datePublished\":\"2014-10-31T15:38:46+00:00\",\"dateModified\":\"2014-10-31T15:39:15+00:00\",\"author\":{\"@id\":\"https:\/\/juverdeanu.ro\/blog\/#\/schema\/person\/59951c8ae086411a67c5fbc3c834a885\"},\"breadcrumb\":{\"@id\":\"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/juverdeanu.ro\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agen\\u021bia de publicitate nu este un aprozar\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/#\/schema\/person\/59951c8ae086411a67c5fbc3c834a885\",\"name\":\"Cristi Juverdeanu\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/#personlogo\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ac17d404aa9aa5502284abef534633e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ac17d404aa9aa5502284abef534633e?s=96&d=mm&r=g\",\"caption\":\"Cristi Juverdeanu\"},\"url\":\"https:\/\/juverdeanu.ro\/blog\/author\/cristi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agen\u021bia de publicitate nu este un aprozar - Cristi Juverdeanu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar","og_locale":"ro_RO","og_type":"article","og_title":"Agen\u021bia de publicitate nu este un aprozar - Cristi Juverdeanu","og_description":"\u00cen urm\u0103 cu trei ani, c\u00e2nd am pornit activitatea la Advertica, eram con\u0219tient c\u0103 pia\u021ba local\u0103 nu este educat\u0103 \u0219i c\u0103 oamenii vor \u00een\u021belege greu obiectul nostru de activitate. E greu s\u0103 mergi la cineva, s\u0103-i explici c\u0103 are nevoie de un site pentru a-\u0219i promova afacerea, c\u0103 social media se m\u0103n\u00e2nc\u0103 doar cu un&hellip; Continu\u0103 lectura Agen\u021bia de publicitate nu este un aprozar","og_url":"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar","og_site_name":"Cristi Juverdeanu","article_published_time":"2014-10-31T15:38:46+00:00","article_modified_time":"2014-10-31T15:39:15+00:00","og_image":[{"url":"http:\/\/juverdeanu.ro\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_202533685-636x310.jpg"}],"twitter_misc":{"Scris de":"Cristi Juverdeanu","Timp estimat pentru citire":"3 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/juverdeanu.ro\/blog\/#website","url":"https:\/\/juverdeanu.ro\/blog\/","name":"Cristi Juverdeanu","description":"F\u0103c\u0103tor de site-uri \u0219i desf\u0103c\u0103tor de calculatoare.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/juverdeanu.ro\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"ImageObject","@id":"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar#primaryimage","inLanguage":"ro-RO","url":"http:\/\/juverdeanu.ro\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_202533685-636x310.jpg","contentUrl":"http:\/\/juverdeanu.ro\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_202533685-636x310.jpg"},{"@type":"WebPage","@id":"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar#webpage","url":"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar","name":"Agen\u021bia de publicitate nu este un aprozar - Cristi Juverdeanu","isPartOf":{"@id":"https:\/\/juverdeanu.ro\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar#primaryimage"},"datePublished":"2014-10-31T15:38:46+00:00","dateModified":"2014-10-31T15:39:15+00:00","author":{"@id":"https:\/\/juverdeanu.ro\/blog\/#\/schema\/person\/59951c8ae086411a67c5fbc3c834a885"},"breadcrumb":{"@id":"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/juverdeanu.ro\/blog\/agentia-de-publicitate-nu-este-un-aprozar#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/juverdeanu.ro\/blog"},{"@type":"ListItem","position":2,"name":"Agen\u021bia de publicitate nu este un aprozar"}]},{"@type":"Person","@id":"https:\/\/juverdeanu.ro\/blog\/#\/schema\/person\/59951c8ae086411a67c5fbc3c834a885","name":"Cristi Juverdeanu","image":{"@type":"ImageObject","@id":"https:\/\/juverdeanu.ro\/blog\/#personlogo","inLanguage":"ro-RO","url":"https:\/\/secure.gravatar.com\/avatar\/0ac17d404aa9aa5502284abef534633e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ac17d404aa9aa5502284abef534633e?s=96&d=mm&r=g","caption":"Cristi Juverdeanu"},"url":"https:\/\/juverdeanu.ro\/blog\/author\/cristi"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/juverdeanu.ro\/blog\/wp-json\/wp\/v2\/posts\/24121"}],"collection":[{"href":"https:\/\/juverdeanu.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juverdeanu.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juverdeanu.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/juverdeanu.ro\/blog\/wp-json\/wp\/v2\/comments?post=24121"}],"version-history":[{"count":3,"href":"https:\/\/juverdeanu.ro\/blog\/wp-json\/wp\/v2\/posts\/24121\/revisions"}],"predecessor-version":[{"id":24125,"href":"https:\/\/juverdeanu.ro\/blog\/wp-json\/wp\/v2\/posts\/24121\/revisions\/24125"}],"wp:attachment":[{"href":"https:\/\/juverdeanu.ro\/blog\/wp-json\/wp\/v2\/media?parent=24121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juverdeanu.ro\/blog\/wp-json\/wp\/v2\/categories?post=24121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juverdeanu.ro\/blog\/wp-json\/wp\/v2\/tags?post=24121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}