{"id":23206,"date":"2013-02-11T13:30:12","date_gmt":"2013-02-11T11:30:12","guid":{"rendered":"http:\/\/juverdeanu.ro\/blog\/conceptul-de-articol-in-seo\/"},"modified":"2013-02-11T14:14:07","modified_gmt":"2013-02-11T12:14:07","slug":"conceptul-de-articol-in-seo","status":"publish","type":"post","link":"https:\/\/juverdeanu.ro\/blog\/conceptul-de-articol-in-seo","title":{"rendered":"Conceptul de \u201earticol\u201d \u00een SEO"},"content":{"rendered":"<p>Multe persoane se \u00eentreab\u0103 de ce \u00een SEO se recomand\u0103 crearea de con\u021binut, pe principiul: am cuvinte cheie la antet. Fie c\u0103 este vorba de pagini statice sau de articole periodice, con\u021binutul trebuie s\u0103 existe, s\u0103 fie relevant \u0219i \u00een cantit\u0103\u021bi c\u00e2t mai mari. Pentru asta exist\u0103 \u0219i o explica\u021bie tehnic\u0103 prin care sper s\u0103 v\u0103 luminez un pic.<\/p>\n<p><em><strong>\u00cen acest articol, voi folosi trei termeni de baz\u0103 \u00een SEO: backlink, cuvinte cheie \u0219i pagerank.<\/strong><\/em><\/p>\n<p>De ceva timp se speculeaz\u0103 c\u0103 pagerank-ul nu mai este at\u00e2t de relevant pentru c\u0103 principalele motoare de c\u0103utare \u0219i-ar fi schimbat algoritmii de calculare \u0219i de pozi\u021bionare a paginilor \u00een rezultate. Ce-i drept, exist\u0103 c\u00e2teva campanii prin care Google \u00eencearc\u0103 s\u0103 scoat\u0103 din index\u0103ri site-urile care au un con\u021binut irelevant, concepute strict pentru spam. Dar asta nu \u00eenseamn\u0103 c\u0103 nota dat\u0103 de pagerank trebuie neglijat\u0103.<\/p>\n<p>Oamenii care au tangen\u021be cu online-ul \u0219tiu c\u0103 a avea un pagerank mai mare \u00eenseamn\u0103, implicit, o pozi\u021bionare mai bun\u0103. De aceea una dintre tehnicile frecvente \u00een SEO-ul de ocazie au leg\u0103tur\u0103 cu backlink-urile menite s\u0103 aduc\u0103 puncte \u00een plus \u00een motoarele de c\u0103utare.<\/p>\n<p>Totu\u0219i, un site cu pagerank mare \u0219i f\u0103r\u0103 con\u021binut este inutil \u0219i poate fi la fel de irelevant ca cel cu un PR 0. \u00centr-adev\u0103r, pozi\u021bia a fost adjudecat\u0103 prin cump\u0103rarea de link-uri, prin campanii pe bloguri sau prin strategii Adwords, dar asta nu \u00eenseamn\u0103 c\u0103 un client va ajunge la tine. Important este ca ceea ce caut\u0103 el s\u0103 poata fi g\u0103sit cu u\u0219urin\u021b\u0103 la tine pe site.<\/p>\n<p>Ce \u00eenseamn\u0103 con\u021binut u\u0219or de g\u0103sit:<\/p>\n<ul>\n<li>viteza de \u00eenc\u0103rcare a site-ului s\u0103 fie mare<\/li>\n<li>timpul de acces s\u0103 fie mic<\/li>\n<li>accesul la con\u021binut s\u0103 se fac\u0103 prin c\u00e2t mai pu\u021bine clickuri<\/li>\n<\/ul>\n<h5><strong>Num\u0103rul de articole \u0219i de pagini din interiorul site-ului\u00a0\u00eenseamn\u0103 con\u021binut \u0219i relevan\u021b\u0103<\/strong><\/h5>\n<p>Vorbind strict de ni\u0219a pe care se afl\u0103 site-ul unui client, a scrie articole pe blog \u00eenseamn\u0103 a folosi cuvintele cheie din ni\u0219a respectiv\u0103. Prin urmare orice articol \u00een plus, care este u\u0219or de accesat \u0219i la care se ajunge \u00een mai pu\u021bine clickuri, \u00eenseamn\u0103 indexarea unei pagini noi \u00een motorul de c\u0103utare. Evit\u00e2nd plagiatul sau \u201eautoplagiatul\u201d autorul articolelor va crea con\u021binut bazat pe acelea\u0219i cuvinte cheie, dar \u00een combina\u021bii diferite, asemenea interog\u0103rilor efectuate \u00eentr-un motor de c\u0103utare. De exemplu: dac\u0103 un site vinde termopane, autorul site-ului va avea nevoie de con\u021binut pe c\u0103ut\u0103rile pe care le efectueaz\u0103 un poten\u021bial client: termopane \u00een Bac\u0103u, termopane de calitate, termopane ieftine, u\u0219\u0103 din termopane \u0219.a.m.d.<\/p>\n<ul>\n<li><strong>Asta\u00a0NU \u00a0\u00eenseamn\u0103<\/strong> ca webmasterul trebuie s\u0103 arunce alandala 1000 de cuvinte cheie \u00een metadescription \u0219i: Gata, avem SEO! Un exemplu negativ \u00een acest sens este chiar <a href=\"http:\/\/juverdeanu.ro\/blog\/care-sunt-dezavantajele-noului-site-cora-ro\/\">site-ul cora<\/a>, al c\u0103ror webmasteri cred c\u0103 imaginea de mai jos \u00eenseamn\u0103 relevan\u021b\u0103 :<\/li>\n<\/ul>\n<p><a href=\"http:\/\/juverdeanu.ro\/blog\/wp-content\/uploads\/2013\/02\/cora.jpg\"><img loading=\"lazy\" class=\"size-single-thumbnail wp-image-23209 aligncenter\" alt=\"cora\" src=\"http:\/\/juverdeanu.ro\/blog\/wp-content\/uploads\/2013\/02\/cora-636x149.jpg\" width=\"636\" height=\"149\" \/><\/a><\/p>\n<ul>\n<li><strong>Asta \u00eenseamn\u0103<\/strong> c\u0103 trebuie existe un material cu propozi\u021bii (subiect \u0219i predicat) care s\u0103 transmit\u0103 un mesaj lizibil \u0219i inteligibil, \u00een care s\u0103 se vorbeasc\u0103 despre ceea ce s-a c\u0103utat (altfel, discut\u0103m de spam)<\/li>\n<\/ul>\n<h5><strong>Num\u0103rul de articole \u0219i de pagini din interiorul site-ului \u00eenseamn\u0103 \u0219i backlink-uri c\u0103tre domeniul principal<\/strong><\/h5>\n<p>\u00cen articolele anterioare am pomenit despre <a href=\"http:\/\/http:\/\/juverdeanu.ro\/blog\/wip-check-un-soft-pentru-verificarea-pagerank-ului-intern\/\">pagerank-urile interne ale paginilor unui site <\/a>\u0219i am oferit c\u00e2teva c\u0103i de a le putea g\u0103si. Tehnic vorbind, \u00eentr-un CMS, fiecare articol, sau pagin\u0103 echivaleaz\u0103 cu un site accesat printr-un subdomeniu. Un subdomeniu de forma site.domeniu.ro poate fi accesat, de cele mai multe ori prin domeniu.ro\/site. Chiar dac\u0103 \u00een programare se interogheaz\u0103 o baz\u0103 de date \u0219i se returneaz\u0103 con\u021binutul, URL-ul este interpretat de motoarele de c\u0103utare ca pagini de sine st\u0103t\u0103toare. \u00a0Astfel, g\u0103sim pagini \u00een site cu PR-uri diferite.<\/p>\n<p><strong>\u00centr-un CMS bine construit, fiecare pagin\u0103 are leg\u0103tur\u0103 cu domeniul principal pe care este instalat site-ul.<\/strong> Asta \u00eenseamn\u0103 c\u0103 fiecare URL generat la scrierea unui articol constituie cel pu\u021bin un backlink c\u0103tre domeniul principal. Astfel, ne \u00eentoarcem \u00eenapoi, c\u00e2nd discutam <a href=\"http:\/\/http:\/\/juverdeanu.ro\/blog\/care-este-valoarea-unui-link-blogosfera\/\">despre valoarea unui link \u00een blogosfer\u0103<\/a> \u0219i ne amintim c\u0103 un link \u00een footer-ul unui site echivaleaz\u0103 cu acel link \u00eenmul\u021bit cu num\u0103rul total de pagini din site care au acela\u0219i footer. \u00cen traducere: dac\u0103 un site are 1000 de URL-uri(articole \u0219i pagini), link-ul din footer echivaleaz\u0103 cu 1000 de backlink-uri trimise deopotriv\u0103 de paginile interne.<\/p>\n<p>\u00cen punctajul pentru PR, \u00eendat\u0103 ce este indexat de motorul de c\u0103utare, un articol al unui site prime\u0219te PR0 (care se aloc\u0103 pe URL). \u00cen func\u021bie de num\u0103rul de backlinkuri pe care \u00eel va avea acel articol, PR-ul s\u0103u va cre\u0219te \u0219i, implicit, va oferi un punctaj mare domeniului pe care este instalat CMS-ul.<\/p>\n<p>Cum articolele scrise pe ni\u0219\u0103 vor cun\u021bine cuvintele cheie despre care am discutat mai sus, implicit relevan\u021ba backlink-urilor este mai mare, iar PR-ul dov\u00e2ndit va avea efect asupra site-ului.<\/p>\n<p>\u0218i totu\u0219i, dac\u0103 un site va avea mii de pagini cu un con\u021binut relevant, nu \u00eenseamn\u0103 c\u0103 nu trebuie investit \u00een a se face cunoscut. Leg\u0103turile externe sunt importante, social media este important, viteza de acces, timpul de desc\u0103rcare, frecven\u021ba cuvintelor cheie etc. S\u0103 nu uit\u0103m c\u0103 fiecare domeniu are concuren\u021b\u0103 iar \u00een SEO a fi pe primul loc \u00eenseamna a avea continuitate \u0219i evident, buget de promovare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multe persoane se \u00eentreab\u0103 de ce \u00een SEO se recomand\u0103 crearea de con\u021binut, pe principiul: am cuvinte cheie la antet. Fie c\u0103 este vorba de pagini statice sau de articole periodice, con\u021binutul trebuie s\u0103 existe, s\u0103 fie relevant \u0219i \u00een cantit\u0103\u021bi c\u00e2t mai mari. Pentru asta exist\u0103 \u0219i o explica\u021bie tehnic\u0103 prin care sper s\u0103&hellip; <a class=\"more-link\" href=\"https:\/\/juverdeanu.ro\/blog\/conceptul-de-articol-in-seo\">Continu\u0103 lectura <span class=\"screen-reader-text\">Conceptul de \u201earticol\u201d \u00een SEO<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":23208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[962],"tags":[993,972],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conceptul de \u201earticol\u201d \u00een SEO - Cristi Juverdeanu<\/title>\n<meta name=\"description\" content=\"Cum percep motoarele de c\u0103utare un URL generat la publicarea unui articol pe blog \u0219i efectul \u00een SEO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juverdeanu.ro\/blog\/conceptul-de-articol-in-seo\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conceptul de \u201earticol\u201d \u00een SEO - 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