{"id":21826,"date":"2012-11-29T18:43:23","date_gmt":"2012-11-29T16:43:23","guid":{"rendered":"http:\/\/talentirosit.ro\/?p=21826"},"modified":"2012-11-29T18:43:23","modified_gmt":"2012-11-29T16:43:23","slug":"honda-cr-v-masina-betivi","status":"publish","type":"post","link":"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi","title":{"rendered":"Honda CR-V, o ma\u0219in\u0103 pentru be\u021bivi?"},"content":{"rendered":"<p>Cel pu\u021bin a\u0219a reiese din ultimul spot difuzat recent pe micile ecrane. Am s\u0103 explic \u00een c\u00e2teva cuvinte cum \u00een\u021beleg eu un spot pentru o ma\u0219in\u0103 la TV \u0219i am s\u0103 fac o compara\u021bie sacrilegial\u0103.<\/p>\n<p>Dacia, ca exemplu pozitiv<\/p>\n<p>Dacia \u00ee\u0219i prezint\u0103 ma\u0219ina \u00een func\u021bie de publicul \u021bint\u0103. Dac\u0103 e Logan, prezint\u0103 un om familist care \u00ee\u0219i trimite copilul la \u0219coal\u0103. Dac\u0103 e om de afaceri, prezint\u0103 un Duster care-\u0219i face intrarea la o petrecere corporate. Apar \u0219i c\u00e2teva cascadorii c\u00e2nd familistul se imagineaz\u0103 salvatorul universului, dar \u00een final, personajul \u00ee\u0219i revine, iar mesajul devine clar: e ma\u0219ina ta, te sim\u021bi important, dar fii realist.<\/p>\n<p>Honda, tradi\u021bie \u00een advertising, dar spot idiot<\/p>\n<p>Honda ne-a obi\u0219nuit \u00een ultimii ani cu spoturi care au ajuns virale. Sub sloganul \u201eThe power of Dreams\u201d, a\u0219 putea s\u0103 amintesc de clipul \u201eThe Cog\u201d apreciat pentru calitate \u0219i recunoscut de c\u00e2teva ori ca fiind \u201eo legend\u0103 \u00een advertising\u201d. C-a fost sau c\u0103 n-a fost o idee \u201eplagiat\u0103\u201d, Honda a \u00a0investit \u00een 2003 aproximativ 1,2 mil euro \u00een 120 de secunde de calitate. Deci ar avea c\u00e2teva standarde bine definite.<\/p>\n<p>Revenind la compara\u021bia cu Dacia, c\u0103ci sacrilegiul trebuie finalizat, a\u0219 putea spune c\u0103 Honda \u0219i-a luat de data asta sloganul serios. Spre deosebire de spotul pentru brandul rom\u00e2nesc, aici intervine o chestie de impact: \u0219oferul nu se treze\u0219te la realitate. Nu \u00ee\u0219i d\u0103 seama c\u0103 printr-o cas\u0103 nu se trece ca prin eter, c\u0103 o ma\u0219in\u0103 izbit\u0103 de un perete \u00eel va face pateu \u0219i nici c\u0103,<strong> \u00een lumea real\u0103, sunt milioane de be\u021bivi care \u00ee\u0219i parcheaz\u0103 ma\u0219ina \u00een sufrageria altora<\/strong>. La propriu, cu victime colaterale.<\/p>\n<p>C\u00e2t despre partea \u00a0cu dep\u0103\u0219itul limitelor \u0219i puterea viselor, Honda ar putea \u00eenv\u0103\u021ba c\u00e2te ceva de la Volkswagen: \u201eThe Force Das Auto\u201d.<\/p>\n<p><object width=\"480\" height=\"270\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"http:\/\/crv.hondatrading.ro\/_res\/movies\/player.swf\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"flashvars\" value=\"&amp;controlbar=over&amp;file=http%3A%2F%2Fcrv.hondatrading.ro%2F_res%2Fmovies%2F3.flv&amp;plugins=viral-2d\" \/><embed width=\"480\" height=\"270\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/crv.hondatrading.ro\/_res\/movies\/player.swf\" allowscriptaccess=\"always\" allowfullscreen=\"true\" flashvars=\"&amp;controlbar=over&amp;file=http%3A%2F%2Fcrv.hondatrading.ro%2F_res%2Fmovies%2F3.flv&amp;plugins=viral-2d\" \/><\/object><\/p>\n<p>PS: Nu. Via\u021ba nu e mai interesant\u0103 c\u00e2nd faci a\u0219a ceva. Mai degrab\u0103 e pe sf\u00e2r\u0219ite.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cel pu\u021bin a\u0219a reiese din ultimul spot difuzat recent pe micile ecrane. Am s\u0103 explic \u00een c\u00e2teva cuvinte cum \u00een\u021beleg eu un spot pentru o ma\u0219in\u0103 la TV \u0219i am s\u0103 fac o compara\u021bie sacrilegial\u0103. Dacia, ca exemplu pozitiv Dacia \u00ee\u0219i prezint\u0103 ma\u0219ina \u00een func\u021bie de publicul \u021bint\u0103. Dac\u0103 e Logan, prezint\u0103 un om familist&hellip; <a class=\"more-link\" href=\"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi\">Continu\u0103 lectura <span class=\"screen-reader-text\">Honda CR-V, o ma\u0219in\u0103 pentru be\u021bivi?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":21854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1158,754],"tags":[1943,1944,1304,1945,2081],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Honda CR-V, o ma\u0219in\u0103 pentru be\u021bivi? - Cristi Juverdeanu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda CR-V, o ma\u0219in\u0103 pentru be\u021bivi? - Cristi Juverdeanu\" \/>\n<meta property=\"og:description\" content=\"Cel pu\u021bin a\u0219a reiese din ultimul spot difuzat recent pe micile ecrane. Am s\u0103 explic \u00een c\u00e2teva cuvinte cum \u00een\u021beleg eu un spot pentru o ma\u0219in\u0103 la TV \u0219i am s\u0103 fac o compara\u021bie sacrilegial\u0103. Dacia, ca exemplu pozitiv Dacia \u00ee\u0219i prezint\u0103 ma\u0219ina \u00een func\u021bie de publicul \u021bint\u0103. Dac\u0103 e Logan, prezint\u0103 un om familist&hellip; Continu\u0103 lectura Honda CR-V, o ma\u0219in\u0103 pentru be\u021bivi?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi\" \/>\n<meta property=\"og:site_name\" content=\"Cristi Juverdeanu\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-29T16:43:23+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristi Juverdeanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/#website\",\"url\":\"https:\/\/juverdeanu.ro\/blog\/\",\"name\":\"Cristi Juverdeanu\",\"description\":\"F\\u0103c\\u0103tor de site-uri \\u0219i desf\\u0103c\\u0103tor de calculatoare.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/juverdeanu.ro\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi#webpage\",\"url\":\"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi\",\"name\":\"Honda CR-V, o ma\\u0219in\\u0103 pentru be\\u021bivi? - Cristi Juverdeanu\",\"isPartOf\":{\"@id\":\"https:\/\/juverdeanu.ro\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi#primaryimage\"},\"datePublished\":\"2012-11-29T16:43:23+00:00\",\"dateModified\":\"2012-11-29T16:43:23+00:00\",\"author\":{\"@id\":\"https:\/\/juverdeanu.ro\/blog\/#\/schema\/person\/59951c8ae086411a67c5fbc3c834a885\"},\"breadcrumb\":{\"@id\":\"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/juverdeanu.ro\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Honda CR-V, o ma\\u0219in\\u0103 pentru be\\u021bivi?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/#\/schema\/person\/59951c8ae086411a67c5fbc3c834a885\",\"name\":\"Cristi Juverdeanu\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/juverdeanu.ro\/blog\/#personlogo\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ac17d404aa9aa5502284abef534633e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ac17d404aa9aa5502284abef534633e?s=96&d=mm&r=g\",\"caption\":\"Cristi Juverdeanu\"},\"url\":\"https:\/\/juverdeanu.ro\/blog\/author\/cristi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Honda CR-V, o ma\u0219in\u0103 pentru be\u021bivi? - Cristi Juverdeanu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/juverdeanu.ro\/blog\/honda-cr-v-masina-betivi","og_locale":"ro_RO","og_type":"article","og_title":"Honda CR-V, o ma\u0219in\u0103 pentru be\u021bivi? - Cristi Juverdeanu","og_description":"Cel pu\u021bin a\u0219a reiese din ultimul spot difuzat recent pe micile ecrane. 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