{"id":16078,"date":"2012-01-28T00:51:02","date_gmt":"2012-01-27T22:51:02","guid":{"rendered":"http:\/\/talentirosit.ro\/?p=16078"},"modified":"2012-01-28T00:51:02","modified_gmt":"2012-01-27T22:51:02","slug":"efectul-diacriticelor-in-seo","status":"publish","type":"post","link":"https:\/\/juverdeanu.ro\/blog\/efectul-diacriticelor-in-seo","title":{"rendered":"Efectul diacriticelor \u00een SEO"},"content":{"rendered":"<p>Din ce \u00een ce mai mul\u0163i indivizi cu care interac\u0163ionez \u00eemi arat\u0103 c\u0103 se tem de folositul diacriticilor pentru faptul c\u0103 acestea ar putea afecta rankingul site-ului sau optimizarea pentru motoarele de c\u0103utare. Fie c\u0103 e vorba de clien\u0163i sau de colegi din blogosfer\u0103, majoritatea se bazeaz\u0103 pe dou\u0103 principii:<\/p>\n<ul>\n<li>&#8222;am auzit de la un prieten care face site-uri, e specialist \u00een SEO, a lucrat la google \u015fi a hackuit facebook-ul dup\u0103 \u00a0ce a spart serverele de la yahoo&#8221;<\/li>\n<li>&#8222;nu am citit pe niciun site c\u0103 diacriticile ar ajuta, a\u015fa c\u0103 nu vreau s\u0103 risc&#8221;<\/li>\n<\/ul>\n<p>\u00cen primul r\u00e2nd, indiferent unde ai lucrat (proiecte web, personale sau nu), trebuie s\u0103 \u015ftii c\u0103 SEO-ul se face prin practic\u0103 \u015fi nu doar prin teorii*. Noi, cei care scriem despre aspectele astea, nu ne a\u015ftept\u0103m ca voi s\u0103 lua\u0163i de bun fiecare sfat ci s\u0103-l \u00eencerca\u0163i \u015fi s\u0103 vede\u0163i dac\u0103 are acela\u015fi efect. Important este s\u0103 studia\u0163i \u00a0ca, mai departe, s\u0103 veni\u0163i cu propriile voastre strategii \u015fi s\u0103 scrie\u0163i la r\u00e2ndul vostru despre ele.<\/p>\n<p><strong>Efectul diacriticelor \u00een SEO<\/strong><\/p>\n<p>Este foarte important s\u0103 folosi\u0163i diacritice atunci c\u00e2nd ave\u0163i un site \u00een limba rom\u00e2n\u0103. Indiferent de efectele pe care le-ar avea \u00een motoarele de c\u0103utare de acum 10 ani, diacriticele au \u00eentotdeauna un efect pozitiv pentru cititori. Practic, pe asta va trebuie s\u0103 v\u0103 axa\u0163i atunci c\u00e2nd dori\u0163i s\u0103 v\u0103 face\u0163i un site.<\/p>\n<p><strong>Surpriz\u0103 &#8211; google \u015ftie limba rom\u00e2n\u0103 de c\u00e2\u0163iva ani buni.<\/strong><\/p>\n<p>\u00cen lumea real\u0103, Google se adapteaz\u0103 dup\u0103 limb\u0103 atunci c\u00e2nd se execut\u0103 o c\u0103utare. Astfel, dac\u0103 merge\u0163i pe google \u015fi c\u0103uta\u0163i &#8222;Ceausescu&#8221;, ve\u0163i vedea c\u0103 v\u0103 vor fi returnate paginile care-l con\u0163in pe &#8222;Ceau\u015fescu&#8221;. Asta pentru c\u0103 este un cuv\u00e2nt cu r\u0103sp\u00e2ndire care are mai mult sens dec\u00e2t are avea scris f\u0103r\u0103 diacritice. La fel se \u00eent\u00e2mpl\u0103 \u015fi cu acele cuvinte din lexic care au sens doar atunci c\u00e2nd sunt scrise cu diacritice.<\/p>\n<p><a href=\"http:\/\/talentirosit.ro\/wp-content\/uploads\/2012\/01\/ceausescu-seo1.jpg\"><img loading=\"lazy\" class=\"size-medium wp-image-16091 aligncenter\" title=\"ceausescu-seo\" src=\"http:\/\/talentirosit.ro\/wp-content\/uploads\/2012\/01\/ceausescu-seo1-300x70.jpg\" alt=\"\" width=\"300\" height=\"70\" \/><\/a><\/p>\n<p>Dac\u0103 nu m\u0103 crede\u0163i, pute\u0163i \u00eencerca prin a da click <a href=\"http:\/\/www.google.ro\/#sclient=psy-ab&amp;hl=ro&amp;site=&amp;source=hp&amp;q=ceausescu&amp;psj=1&amp;oq=ceausescu&amp;aq=f&amp;aqi=g10&amp;aql=&amp;gs_sm=e&amp;gs_upl=203961l205431l0l206091l9l9l0l3l3l0l145l584l3.3l6l0&amp;bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&amp;fp=1cd5a52a37dc88c5&amp;biw=1280&amp;bih=699\" target=\"_blank\">aici <\/a>\u015fi <a href=\"http:\/\/www.google.ro\/#sclient=psy-ab&amp;hl=ro&amp;site=&amp;source=hp&amp;q=ceau%C5%9Fescu&amp;psj=1&amp;oq=ceau%C5%9Fescu&amp;aq=f&amp;aqi=g4&amp;aql=&amp;gs_sm=e&amp;gs_upl=1359l5540l0l5773l11l11l1l4l4l0l135l461l5.1l6l0&amp;bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&amp;fp=1cd5a52a37dc88c5&amp;biw=1280&amp;bih=699\" target=\"_blank\">aici<\/a>.<\/p>\n<p><strong>Diacriticele au un efect pozitiv \u00een SEO<\/strong><\/p>\n<p>Chiar dac\u0103 mul\u0163i tr\u0103iam cu impresia c\u0103 folosirea sau nefolosirea diacriticelor are cam acela\u015fi efect \u00een SEO &#8211; adic\u0103 este irelevant\u0103 &#8211; \u00een realitatea conteaz\u0103. Cum, am promis c\u0103 prin practic\u0103 se \u00eenva\u0163\u0103, v\u0103 ar\u0103t urm\u0103torul film despre site-ul oficial al Ziarului de Bac\u0103u:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/Lv1uNvXdFVg\" frameborder=\"0\" width=\"500\" height=\"315\"><\/iframe><\/p>\n<p>Ve\u0163i observa cum \u00een prima c\u0103utare, folosirea diacriticelor este mai mult sau mai pu\u0163in relevant\u0103, indiferent dac\u0103 cel care caut\u0103 foloseste input rom\u00e2nesc la tastatur\u0103.<\/p>\n<p>\u00cen a doua c\u0103utare, \u00eens\u0103, am schimbat un titlu cu diacritice \u00eentr-unul f\u0103r\u0103 diacritice. Fiind o sintagma mai lung\u0103, Google s-a rezumat doar la afisarea rezultatelor relevante, reduc\u00e2nd num\u0103rul acestora de la 19000, la 500. Accesarea site-ului se face mai u\u015for.<\/p>\n<p>Este doar un exemplu. Desigur, a c\u0103uta un articol, pe google, dup\u0103 titlu, este visul oric\u0103rui webmaster. De obicei nu se \u00eent\u00e2mpl\u0103 a\u015fa. Foarte important este, \u00eens\u0103, faptul c\u0103 Google consider\u0103 utilizarea diacriticelor un atuu pentru a determina relevan\u0163a con\u0163inutului. Astfel, rezultatele de pe prima pagin\u0103 nu apar\u0163in agregatoarelor non-diacritice, ci a site-ului de la care a pornit agregarea articolului.<\/p>\n<p><em>Observa\u0163i c\u0103 la primul exemplu apar deja sugestiile.<\/em><\/p>\n<p>Pe scurt: cei mai mul\u0163i utilizatori nu folosesc diacritice atunci c\u00e2nd caut\u0103, dar Google scoate \u00een fa\u0163\u0103 rezultatele care au diacritice \u015fi triaz\u0103 combina\u0163iile de cuvinte. De aici avem reducerea de la 19000 la 500 de rezultate.<\/p>\n<p><strong>Totu\u015fi, exist\u0103 un loc unde nu trebuie s\u0103 folosi\u0163i diacritice<\/strong><\/p>\n<p>At\u00e2t programatorii, c\u00e2t \u015fi cei care \u015ftiu ce \u00eenseamna SEO, au avut de-a face cu problema diacriticelor. Este bine s\u0103 nu folosi\u0163i encodarea UTF-8 la anumite scripturi PHP, pentru c\u0103 v\u0103 pute\u0163i lovi de acel &#8222;headers already sent&#8221;.<\/p>\n<p>La fel, caracterele din UTF-8 nu sunt bine primite nici \u00een url-uri. De aceea, pentru wordpress, pute\u0163i folosi pluginuri precum Ro Slugs. M\u0103 refer la cel creat de zoso, care pare s\u0103-\u015fi fac\u0103 treaba destul de bine.<\/p>\n<p><strong>Concluzia.<\/strong><\/p>\n<p>G\u00e2ndi\u0163i-v\u0103 c\u0103 tot mai multe site-uri se scriu pe un limbaj adecvat fiec\u0103rei limbi. \u00cen scurt timp, monopolul rezultatelor \u00a0\u00eel vor avea site-urile care folosesc diacritice, a\u015fa cum a\u0163i putut observa \u00een exemplele &#8222;Ceau\u015fescu&#8221; \u015fi a doua c\u0103utare din film. Dac\u0103 vre\u0163i ca site-ul dumneavoastr\u0103 s\u0103 nu r\u0103m\u00e2n\u0103 la fundul c\u0103ut\u0103rilor, \u00eencerca\u0163i s\u0103 v\u0103 apuca\u0163i de scrierea cu diacritice.<\/p>\n<p>PS: Pentru a comuta u\u015for \u00eentre \u00a0interfe\u0163ele tastaturii, pute\u0163i folosi tastele: SHIFT &#8211; ALT.<\/p>\n<p>* Motoarele de c\u0103utare se adapteaz\u0103 dup\u0103 con\u0163inutul, capacit\u0103\u0163ile si cerintele utilizatorilor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Din ce \u00een ce mai mul\u0163i indivizi cu care interac\u0163ionez \u00eemi arat\u0103 c\u0103 se tem de folositul diacriticilor pentru faptul c\u0103 acestea ar putea afecta rankingul site-ului sau optimizarea pentru motoarele de c\u0103utare. Fie c\u0103 e vorba de clien\u0163i sau de colegi din blogosfer\u0103, majoritatea se bazeaz\u0103 pe dou\u0103 principii: &#8222;am auzit de la un&hellip; <a class=\"more-link\" href=\"https:\/\/juverdeanu.ro\/blog\/efectul-diacriticelor-in-seo\">Continu\u0103 lectura <span class=\"screen-reader-text\">Efectul diacriticelor \u00een SEO<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":16091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[962,517],"tags":[768,1655,972],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Efectul diacriticelor \u00een SEO - Cristi Juverdeanu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juverdeanu.ro\/blog\/efectul-diacriticelor-in-seo\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efectul diacriticelor \u00een SEO - Cristi Juverdeanu\" \/>\n<meta property=\"og:description\" content=\"Din ce \u00een ce mai mul\u0163i indivizi cu care interac\u0163ionez \u00eemi arat\u0103 c\u0103 se tem de folositul diacriticilor pentru faptul c\u0103 acestea ar putea afecta rankingul site-ului sau optimizarea pentru motoarele de c\u0103utare. 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